Henry began his career in advertising at M&C Saatchi where he ran British Airways, ITV and GSK. His time in advertising culminated in a period in the corridors of power in Westminster leading the ad campaign to keep the UK in the EU. Working inside a cross-party coalition with ‘the ever present and looming arm of Number 10’ Henry described the period as like ‘trying to stop a juggernaut with a toothpick’. After this short (and unsuccessful) campaign in politics Henry moved into the world of sport with Team Sky, McLaren F1 and most recently Formula E.

As CMO at Formula E, Henry positioned the sport at the intersection of high performance and sustainability overseeing 30% growth of the fanbase to 374 million fans worldwide and becoming the world’s first net zero sport. Before Formula E, Henry was part of the leadership team at McLaren F1 that set the vision and led the organisational restructure for the ‘journey back to the front of the grid’ after a long period of decline. Henry revitalised the brand’s storied legacy, spearheading the restoration of Bruce McLaren’s culture of fearless innovation, attracting a new legion of fans and partners, and setting the team on the path to reclaiming the crown as World Champions in2024.

Prior to McLaren, Henry was part of the core team that launched Team Sky with Sir Dave Brailsford, embedding his marginal gains philosophy across the organisation and brand, and setting the audacious mission to win the Tour De France with a British rider for the first time in history.The team went on to win the Tour de France 6 times in 7 years with three different British riders.

Henry brings insight from his 25 years in advertising, brand and marketing with expert commentary on sport, entertainment, technology and sustainability. Henry provides unique perspectives to contemporary contexts and debate with colourful stories from his time at the heart of these iconic British teams and global brands.

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Henry is available for expert commentary and engaging storytelling on:

•⁠ ⁠The role of brand in building high-performance culture - from his experiences working with the Team Principals of two of the most successful teams in history Team Sky Pro Cycling(Sir Dave Brailsford) and McLaren F1 (Zak Brown and Andrea Stella)

•⁠ ⁠AI, Machine Learning, and Generative AI before it was a thing - how F1 trail-blazed Industry 4.0.

•⁠ ⁠Delivering high performance in the era of sustainability - F1 and Formula E, two lighthouse examples demonstrating the art of the possible in performance x sustainability.

•⁠ ⁠Modern fan culture how teams and championships are bringing fans closer to sport than ever before.

•⁠ ⁠Athletes as brands –harnessing brand techniques to drive commercial and sporting performance with a spotlight on his time with Lando Norris, F1 Driver.

•⁠ ⁠McLaren F1 and the journey back to the top – rebuilding the brand and culture to set the foundations for winning again after a 26 year hiatus.

•⁠ ⁠Marginal gains behind major success – Lessons from F1 (McLaren / SirRon Dennis) and Pro Cycling (Team Sky / Sir Dave Brailsford)

•⁠ ⁠Challenger brands - David vsGoliath - why disruption is essential when you’re taking on giants (Formula Evs F1)

•⁠ ⁠Inside Brexit - a brutally honest perspective from inside the Remain campaign

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Key Achievements:

•⁠⁠ Chief Marketing Officer at Formula E:2020-2024: repositioned the 6 year old championship to take on F1, growing its fanbase to 374m worldwide.

•⁠⁠ Group Marketing Director at McLaren: 2017-2020: Key architect in the cultural transformation post the Ron Dennis era, re-kindling Bruce McLaren’s culture of fearless innovation and relaunching the brand for the all-conquering ‘Papaya Era'.

•⁠⁠ Brand Consultant to Lando Norris:2019-2021: worked with Lando and his team to create the best performance environment for him as a driver and set the foundations for his brand to take on the world.

•⁠⁠ Partner and co-owner Antidote:2009-2016: Built a new model agency that trail blazed the redefinition of what a creative agency can deliver with projects including the creation of Team Sky which revolutionised the pro peloton.

•⁠⁠ Founder of Merakist 2024 - : A new marketing consultancy creating operating systems for high performance teams and brands.

•⁠ ⁠Keynote Speaker & Media Contributor: Featured speaker and contributor to events and media including SXSW, Cannes Lions, Google Next, Sport Positive Summit, Campaign, AdWeek, TheDrum.